About Us

Our Background

FBR is a French company owned by Jean Michel Hurter and the Swiss-based company Musette. It is a very unique company in the bike rental business as it is 100% dedicated to bike rental. Most other companies offer rental as an after-thought, something that is more of a distraction to selling bikes than a core activity. Since inception, this decision to be all about rental, has allowed us to rapidly expand beyond France and in to Spain, Italy, Germany and Switzerland, among other countries. Our fleet of road bikes has rapidly grown to 500+ mid-range and high-end bikes from TREK and, most recently, PINARELLO and VENTUM..

Our History

In 2006 Paul Erickson, a Canadian cyclist who was visiting Provence and who soon would become a great friend, stopped at our shop La Route du Ventoux in Bédoin. Paul offered to create a website for us to promote our bike rental service. Paul thought, quite rightly as it turns out, that good quality bike rental would be of great interest to avid cyclists worldwide. That’s how France Bike Rentals started. From two of us in 2006 (my original partner Jean Bouchard and I), the company has grown to 15 staff working at our shop, in our agencies and on the road either delivering bikes to our clients or servicing the biggest cycling and triathlon events in Europe.
2006 - Sarl Du géant

Jean Bouchard and Jean-Michel Hurter create Sarl Du Géant (SDG) which owns La Route Du ventoux bike shop in Bédoin.

2007 - France Bike Rentals website

Paul Erickson creates first version of France Bike Rentals website.

2010 - FBR managed by JM Hurter

Paul wants to retire and JM Hurter takes over management of website

2015 - France Bike Rentals Sas is created

SDG and Michelle Gahagan a Canadian based lawyer and friend of ours join to create France Bike Rentals Sas a fully dedicated bike rental company

2015 - Haute Route - FBR

FBR signs its first partnership contract with a major event organisation, and becomes official bike rental supplier for all European events.

2018 - Jean Bouchard retires

Jean Bouchard decides to retire

2018 - Musette SA invest in SDG and FBR

Musette SA a Swiss based company buys out Jean Bouchard shares and joins JM Hurter in the ownership of both SDG and FBR

2019 - IRONMAN Europe - FBR

FBR becomes a proud partner of IRONMAN-Europe as Official Bike Rental Partner.

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Years of experience
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Events in Europe